Clean,
Deconstructed.
We believe cleaning shouldn't be complicated, just intelligently effective.
LYSE LIQUIDS is the modern formulation of this belief.
Born from a question:
Why isn't it simpler?
The world of cleaning is crowded with harsh chemicals, over-engineered promises, and environmental guilt. We saw a need for clarity. For products that work with scientific precision, feel simple to use, and respect the world they clean.
Lyse
/ˈlaɪs/ • root
Our name comes from Lysis—the biological process of breaking down cells.
It represents our core philosophy: to deconstruct the cleaning process to its most effective, essential parts.
Formulated on Three Principles.
Science First
Every Lyse Liquids formula begins at the molecular level. We research surfactants and ingredients that target dirt with precision.
Radical Transparency
You have a right to know what's in your home. We list every ingredient in plain language. If we use it, we tell you why.
Considered Design
Cleaning is a daily ritual. We bring intention to every touchpoint, eliminating visual clutter with apothecary-inspired vessels.
From Lab to Home.
Deconstruct
Scientific problem analysis.
Formulate
Targeted ingredient blending.
Refine
Rigorous efficacy testing.
Design
Functional, pure packaging.
Deliver
Direct to your doorstep.
Integrity Preserved
While stains are "lysed" (broken down), your fabric's structural integrity remains untouched.
We Don't Scrub.
We Solve.
Scrubbing damages fibers. It fades colors. It wears out your favorite shirts. That's Old World cleaning.
Lyse Liquids represents the New World. We use chemistry, not friction. By understanding the definition of lysis—the loosening of bonds—we created a detergent that acts like a key in a lock. It opens the fiber, releases the stain, and closes it back up.
0%
Fabric Damage
100%
Stain Loosening